Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is how we increase the quantity and quality of traffic to your website through organic search engine results. By optimizing your website for search engines, we can improve the visibility of your business on search engine results pages, making it easier for potential customers to find and engage with your business online.

SEO helps your business get found by people who are actively searching for the products or services you offer. This means that, when someone is looking for a business like yours, your website will appear higher in search engine results, making it more likely that they will click on your website and visit your business.

SEO is also important for the user experience of your website. When your website is optimized for search engines, it will load faster, be easier to navigate, and provide relevant, high-quality content to users. This can help to improve the overall experience of visiting your website, and make it more likely that visitors will engage with your business and become customers.

In addition to improving your visibility and user experience, SEO can also help to build trust and credibility for your business. When your website appears at the top of search engine results, it can signal to potential customers that your business is reputable and trustworthy. This can help to increase customer confidence in your business, and make it more likely that they will make a purchase or use your services.

By optimizing your website for search engines, you can improve your visibility, enhance the user experience, and build trust and credibility for your business. This can help to drive more traffic to your website, and ultimately increase sales and revenue for your business.

SEO often includes:

Keyword Research

The foundation of a good SEO strategy starts with identifying the keywords you want your website to show up for from a Google search.

Local SEO

Local SEO ensures your business will show up in the markets that you serve. It starts with making sure your business name, address, and phone number (NAP) are consistent across business directories, having an optimized Google Business Profile, business reviews and showing up in the map pack.

Google Business Profile Optimization

An active Google Business Profile is critical to getting your website to show up on search. Keeping your business details up-to-date, actively posting updates to your profile and having a good reviews are a few ways we can help.

Backlink Acquisition

High quality links from other websites back to your website signal to Google that your website is high-quality and a source of authority. We can help you acquire high quality links to your website.

On-Page SEO

Having website content that aligns with your user's search intent is the easiest and best way to rank your website. We help your write the words and headlines that answer the questions that customers are asking.

Technical SEO

Technical SEO is ensuring that all of the 'code things' that matter to Google are optimized. We help you make sure your pages are reachable by Google, provide structured data for enhanced search features and improve the speed and performance of your website.

Content Development

Our team researches and writes high-quality, relevant content and landing pages for your website that positions you as a trusted authority in your industry. We help you identify what people are searching for and write blog posts and pages designed to answer those questions.

Reporting and Analytics

We track your website statistics over time to ensure we're making the right changes as well as identify opportunities to capture more market share. By starting with an audit, we can develop a plan and make data-driven decisions to reach our goals.