Search Engine Marketing

Search Engine Marketing (SEM) is a great way to capture existing demand by utilizing pay-per-click advertising to get in front of users searching for what they want.

In a pay-to-play world, implementing a search engine marketing strategy is a critical part of any marketing strategy, making sure your business shows up on top of crowded search result pages.

Search Engine Marketing Strategies Include

• Keyword Research

• Ad Account Setup

• Landing Page Development & Optimization

• Ad Campaign Development

• Ad Creative Design & Development

• Reporting

• Campaign Optimization

SEM Products and Platforms

• Google Ads

• Google Local Service Ads

• Google Performance Max

• Bing Ads

• Verizon Media (Yahoo)