Search Engine Marketing

Search Engine Marketing (SEM) is a great way to capture existing demand by utilizing pay-per-click advertising to get in front of users searching for what they want.

In a pay-to-play world, implementing a search engine marketing strategy is a critical part of any marketing strategy, making sure your business shows up on top of crowded search result pages.

Search Engine Marketing Strategies Include

  • Keyword Research

  • Ad Account Setup

  • Landing Page Development & Optimization

  • Ad Campaign Development

  • Ad Creative Design & Development

  • Reporting

  • Campaign Optimization

SEM Products and Platforms

  • Google Ads

  • Google Local Service Ads

  • Google Performance Max

  • Bing Ads

  • Verizon Media (Yahoo)

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