Getting started with local SEO
More than ever, users are looking for local service providers through online searches. With the increase of the 'near me' search, making sure your business is optimized for local search is critical – and one of the best ways to increase your ranking position for local search is by improving your business's citations.
What's a citation?
A citation is an online reference to your business, including the business name, address, and phone number (NAP).
Typically you'll find citations to your business in online business directories like Google My Business, Bing, Facebook, Yelp, TripAdvisor, and more.
It's essential to ensure your business name, address, and phone number are consistent on the web. There are seemingly endless business directories, but some have a higher domain authority than others – meaning Google prioritizes those sites.
We suggest making sure that your business profiles are complete and consistent across these platforms:
Google My Business
Industry Specific Listing Sites
Citations Improve Local Rankings
Having your business listed in trusted online directories sends signals to Google to improve their degree of certainty that your business exists. Make sure your listings are accurate and high quality.
Piggy Backing Page One Results
Another reason you should build your business citations is that some online business directories dominate page one of local search. Sites like Yelp and YellowPages typically rank high for most local searches. If you can't beat them, join them. Make sure your business listing is up to date on these platforms to piggyback off their page one rankings.
Make sure you're on the best business directories for your industry category.
Moz maintains a list of the best citations for each business category. Find out which business directories you should focus on:
Manage 70+ Business Directories From One Place
Our Marketing HQ platform integrates Yext, a business listing platform allowing you to ensure your business listing is up-to-date across 70+ major business directories. It's the best way to ensure your business is listed accurately and consistently across the web.
Contact Us to see how our Marketing HQ platform can work for your business.